Silverpop Unveils Email Marketing Metrics Benchmark Study. Report Highlights Metrics of Top Performers to Help Marketers Strive for Impressive Results. EMAIL MARKETING METRICS BENCHMARK throughout , Silverpop takes the typical benchmark study to a higher level in three respects: 1. The study, by Silverpop, an IBM Company, examined messages sent After reading our new Email Marketing Metrics Benchmark Study.

Author: Nazragore Tohn
Country: Indonesia
Language: English (Spanish)
Genre: Medical
Published (Last): 11 September 2013
Pages: 47
PDF File Size: 3.79 Mb
ePub File Size: 11.77 Mb
ISBN: 253-7-27985-908-5
Downloads: 93397
Price: Free* [*Free Regsitration Required]
Uploader: Yozshujin

Findings for the Email Marketing Metrics Benchmark Study are based on the analysis of email messages sent in all four quarters and the first quarter of by Silverpop’s Engage client base. Often, emails sent by vendors in these industries are more likely to be personalized, generating higher open and click-through rates.

Consumer product emails scored the highest for open rates with a median Computer software was again a top performer, though nonprofits recorded the lowest average. Brands must provide the most relevant customer journeys if they want to gain and maintain their customer base.

Email Open and Click Rates: Benchmarks and Trends

Sign in to start learning. Search within Watson Customer Engagement. In addition, although the race was close, APAC companies see the lowest rate of spam complaints at a 0. They were followed by the financial services and consumer services industries.

Among some 20 industries studied, the computer software and media and publishing industries were standout performers during the five-quarter period—recording the highest email open rates and CTRs overall.


Results and Surprises from the Email Marketing Benchmark Study – Watson Customer Engagement

For unsubscribe rates, the bottom-quartile experienced a bencumark more than 20 times higher than the top performers. Popular Stories What Amazon Advertising’s big advancements will benchmmark for The average CTR across the regions was 5. By contrast, travel and leisure and retail achieve some of the lowest open rates recorded during the period. A New Era for Marketing and Commerce Last week, we announced a sharpened focus on AI-powered and cloud-based applications, and that HCL plans to acquire certain marketing and commerce software.

Consumers were more receptive silverppp email messages issued by the computer software industry, with the top performers in that industry achieving open rates of The healthcare industry scored highest in this category with the top quartile performers achieving a 33 percent CTOR.

While the transition is not planned to take place until mid, I thought it was important to share what this means for our portfolio […]. By submitting this form, you agree to Third Door Media’s terms. You may also like: We recently announced a definitive agreement under which HCL Technologies intends to acquire a select number of IBM marketing and commerce software products. Hard bounce rates and unsubscribes highlight the key differences between the top and bottom performers in the study.

While the study did not uncover any unexpected metrics, it does offer a series of benchmarks for email marketers to use as a measuring stick against their own email marketing results.

Email Marketing Email Marketing Statistics: Amy Gesenhues on April 18, at 3: The top-quartile performers scored nearly four times higher than the median performers that scored a 2. Researchers looked at all messages sent by 1, brands from 20 countries. When evaluating open rates, CTRs, CTORs and list churn statistics, the top performing vertical industries included education, computer hardware, telecom and electronics, and retail.


Among various industries, computer software was once again a strong performer, although media and publishing led the pack. Top 10 digital marketing expert columns of Get the most important digital marketing news each day.

As the seasons change and we inch toward the winter holidays, marketers need to switch their focus from summer steals to the madness of holiday buying. The opens-per-opener rate is calculated by dividing the total or gross measured opens by the number of unique opens and can be influenced by a variety of factors, including the use of multiple devices by a recipient, the depth of the email content, and viral sharing.

The study evaluated both unique and gross open rates, and identified the biggest disparity in the gross open rates with top performers achieving six to 12 times higher rates than the lowest performing industries.

The results demonstrate how users tend to open emails more than once, possibly scanning emails via mobile device before later viewing relevant ones via desktop: