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Why You Need to Register Your Trademark

If you want a business identity that will last and have an advantage in today’s marketplace, then it is important to get your trademark registered. And these benefits can be affordably and quickly gained through this means. If you want to secure your intellectual property rights, you need to know the importance of having a trademark. You can enjoy exclusive rights as the owner of a business with a registered trademark. Here are some of the advantages a business will have if they have a registered trademark.

There will be many things exclusive to your business if you have a registered trademark. A registered trademark will enable you to protect the rights to your brand or logo. Since you are the official owner of your brand by virtue of your registered trademark, then nobody else can use that brand or anything similar to it of the same products. If someone misrepresents or breaks your intellectual property rights then you have all the protection you can get since this trademark is protected.

If anyone violates your trademark rights, then you have the right to sue that person or company. People will know that you have rights over your trademark if you have trademark registration. You can seek legal action in a federal court if a third party uses your trademark without consent.

If you have a brand that is secured by trademark registration then you have a reliable legal foundation to build the reputation of your business in the marketplace. If your trademark is registered in other countries, whatever country it is registered in will help you create brand awareness in that place. Trademark registration also increases the life span of your business which means that the trust of customers in your company also increases.

Nationwide and international priority is one important advantage of trademark registration. This priority provides trademark protection more extensively and you can get exclusive international ownership of the trademark. If you file a trademark application, a priority date for the future security of your trademark is protected. Except for companies that have filed a trademark before you, the priority date is the date of the first use of the trademark in trade that provides you with nationwide and international priority.

Using the “R” symbol will now be possible for your company if you have registered your trademark. The R symbol tells everyone that your trademark is registered and protected. Inappropriate use of the R symbol can subject anyone to legal action since only properly registered trademarks can use that symbol.

Trademark registration allows you to control your domain names and similar URL registrations. You can then avoid using a similar www domain name with it. It is important to remember that even if you have a domain name and a business name, trademark registration is still important.

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