Relationship between consumer behaviour advertising campaign

How Advertising Affects Behavior

relationship between consumer behaviour advertising campaign

So, let's explore how your promotional marketing campaign can utilise this deliver a successful campaign and influence the behaviour of consumers. . Building relationships and creating partnerships with leaders, such as. Consumer behaviors control the type of marketing strategy that organizations such as small businesses employ, so they conduct studies to determine which. Most consumers don't go out of their way to find ads (unless they're in which advertising affects consumer behavior will allow you to create fully to the client relationships that cultivate Infront Webworks culture and ingenuity. Infront Recognized as Top Colorado Springs Digital Agency Apr 16, 0.

Without any advertising--print, television, online, etc.

The Effect of Consumer Behaviour in Marketing of an Organization

With a quick Google searchconsumers can quickly compare and contrast one business from the next. Behavioral Effect of Brand Awareness Brand awareness has a neutral effect on consumers. People who view advertisements find out about your products similarly to how they find out about current events in the news.

relationship between consumer behaviour advertising campaign

At this stage, consumers go from not knowing that your business exists to gaining awareness of your brand in the case of a future purchase. In order for an advertisement to be effective, it must show enough to raise curiosity. A simple phone number will give them a means of contact in case they have further questions or want more detailed product information, but an advertisement should at least give consumers a pretty good idea of what your product, service, or company is all about. Behavioral Effects of Features The features of your product are analyzed rationally by consumers.

A logical listing of features gives consumers an idea of functionality and works on an intellectual level with the ad viewer. For a consumer whose vacuum just broke, this analysis of features might lead them to a store to compare vacuum cleaners. Having an ad showcasing your product will make your brand seem that much more memorable in the eyes of a consumer. Weighing the Benefits Most industries are rife with competition. Benefit evaluation is an emotional response.

As a result of this companies were required to sell their products using a sales oriented mechanism. As a result products became de linked to the volumes in which they were being produce Belk, Russell.

To better approach the problem of selling companies tried many techniques. These techniques combined with the support activities of marketing can be called as advertising. Advertising has been considered important since the time when trade started, then was the time for advertising by mouth, now we have different media platforms for the same purpose.

But still the traditional word of mouth holds the best appeal in respect to all advertising platforms. In its initial phases advertising was limited in both time and space. Broadcast commercials are generally 10 to 60 seconds in length. Print ads are generally no larger than two pages, and often much smaller.

relationship between consumer behaviour advertising campaign

Advertising therefore needed to do its job in an effective manner. Elements of marketing Marketing generally consist of advertisements to the target audience. This is in the form of: Copy This consists of words, either spoken or printed that carry a message thereby helping the reader to form an opinion about the subject. Illustrations Copies can be augmented with the use of pictures, photographs or diagrams.

The aim here is to convince the reader to buy the product. Most ads have a mixture of copy and illustration, in size and scope, depending upon how the advertiser wants to convey his sales message. It also depends upon the nature of advertising and the budget for advertising.

The importance of studying consumer behavior

How sales messages are presented through Advertisements There are two basic ways of presenting a sales message: An intellectual presentation depends on logical, rational argument so as to convince a consumer to buy the product or service. The most important part is that of the sales message.

The Effect of Consumer Behaviour in Marketing of an Organization |

This message must encapsulate all the benefits, features of the product and capture all the unique benefits that a consumer might have if he purchases this product vise vie the competitors product. The second basic way to present a sales message is emotionally.

relationship between consumer behaviour advertising campaign

Behavioral targeting and the psychology of marketing Model for buying behavior: Behavioral marketing can be used to target consumer segments based on the following parameters: