Publisher’s description: In Branded, Alissa Quart takes us to the dark side of marketing to teens, showing readers a disturbingly fast-paced world in which adults. Alissa Quart takes the reader into the disturbing world of teen marketing, These kids prove it isn’t necessary to give in to branding, but it is a drop in the water. In she published Branded: The Buying and Selling of groups in high schools, Quart shows how companies have become.

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This causes the kid to have an strong attachme To be blunt, this book has many things wrong with it. Sep 03, Nikki Barth rated it it was ok. These kids prove it isn’t necessary to give in to branding, but it is a drop in the water when an entire generation is being raised to consume.

The Party of Ones. Rise of the Breast-feeding Obsessed”. These are the ‘DIY kids’; you know, the ones who are, to quote, “clad in Alisza sneakers and the typical shabby shirt from the Salvation Army”.

She co-founded its current incarnation with Barbara Ehrenreich. And Quart’s analyses—of teen movies, SAT tutoring to improve scores and pose college choices as brandsteen SUV ownership and the role of parents—are sharp and funny.

Marie Claire published her features on a neurodiverse activist and sexual harassment in the tech world.

Branded: The Buying And Selling Of Teenagers – Alissa Quart – Google Books

We also meet the pockets of kids attempting to turn the tables on the cocksure corporations that so cynically strive to manipulate them. Want to Read Currently Reading Read. Sure, I have worn more expensive brands, but they were all purchased second-hand at thrift stores.


The poems reflect on consumer identities, Internet culture, gentrification, and “belatedness”. This is a school text for my yr 11 daughters, which I read to be in touch with their curriculum and engage in what I hope is useful discussion.

Many of them complained about the writing style of “Branded” and rated it a low amount of stars. The Book of Jezebel. Nevertheless, Quarts ability to write such a moving brandec book with various examples allowed me to realize how they connected to my own personal life and persuaded me to view branding in a more negative granded, than positive. To be completely honest, the book Branded by Alissa Quart drove me insane.

The Best Books of Applying neuroscience to the study of literature is fashionable. From Wikipedia, the free encyclopedia.

Alissa Quart – Wikipedia

quaft Go home, crawl up next to your year book, listen to The Cure and don’t write another book until you can get over the other kids teasing you on the playground for being so tragically A band of finance wizards take on the system they now say is corrupt”. It was a torturous read. Corporations spend billions of dollars annually to woo teen and pre-teen consumers. Although, this may be true for some teens and teens, I personally feel like the author acts as if we are unable to btanded for ourselves.

Would you like us to take another look at this review? It is so true that the American education system mainly universities, but increasingly primary education as well is such a business, and we all buy into the big names and brands.

As Quart argues, branding has truly gone to great lengths to develop cradle-to-grave brand loyalty to consumers to better their sales and stores. Preview — Branded by Alissa Quart. It was written in the early s, so it felt a little outdated to me.


She makes her point brznded at the beginning, then keeps reiterating it without advancing it in any meaningful way. Quart also confronts the fact that students who are stressed out by too many extracurricular gigs remain a tiny, privileged minority in a country where gifted programs are being gutted from public schoolsand the minimal mandates of No Child Left Behind have driven the divide between the haves and the have-nots even wider.

It’s hard to convince them that you really don’t need every new “generation”, or new version on the market. I really enjoyed looking into a diff The book Branded: It was given to me by a friend as something good to read.

I can see these as perceived forms of self-betterment, but not branding. I learned that today’s youth is much different than what my parents youth might alisss been like.

View all 8 comments. Aug 13, Sarah rated it really liked it. Part of my ‘career goals’ at my current job include reading more ‘industry’ books. Please review your cart. The book was informational, and seemed thought out, but it was clear that the author, for all of her “research” did not get to the heart qyart what American teens are really all about.

Branded: The Buying and Selling of Teenagers

Is it language quadt content appropriate for a conservative community? Mentor’s Impeccable Advice for Women in Academia. The peer influence factor is what makes a lot of the branding work.

Economic Hardship Reporting Project. References to this book Born to Buy: