ESSENTIALS OF MARKETING Frances Brassington and Stephen Pettitt At last! A concise version of the best-selling Principles of Marketing by Brassington and. Like Brassington’s Principles of Marketing, this ‘essentials’ text brings together theory and practice. It covers a wide range of applications. Buy Principles of Marketing 4 by Dr Frances Brassington, Dr Stephen Pettitt ( ISBN: ) from Amazon’s Book Store. Everyday low prices and free .

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Packages Pearson offers special pricing when you choose to package your text with other student resources. Essentials of Marketing has all the clarity and academic rigour you expect from Frances Brassington and Stephen Pettitt and retains the classic features of the larger version. Extensively revised and updated, this fourth edition continues to provide marketibg fresh and topical introduction from a truly European perspective.

It is a princoples book to get a basic understanding of marketing and what marketing was. A concise version of the best-selling Principles of Marketing by Brassington and Pettitt. End of chapter questions give students the opportunity to revise the material presented and to check their understanding of it.

Principles of Marketing – Frances Brassington, Stephen Pettitt – Google Books

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Essentials of Marketing – Frances Brassington, Stephen Pettitt – Google Books

Its depth also makes it useful as support reading on specialist courses and modules, such as integrated marketing communications. Study on the go with VangoNotes. Account Options Sign in.

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The book is essential for undergraduate, postgraduate and post-experience students undertaking introductory marketing courses or modules.

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Information and Communication Technologies in Tourism Brassington and Pettitt’s Principles of Marketing has proven to be hugely popular with brassinbton marketing students – leading them painlessly through their course from basic principles such as ‘what product should I makreting Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.


VangoNotes are flexible ; download all the material directly to your player, or only the chapters you need. It covers a wide range of applications, industries and markets, exploring the way marketers must respond to those situations that demand an innovative response.

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