“Jill Dyché’s The CRM Handbook is a good read for CRM novices and seasoned practitioners alike. Dyché’s well-written, pragmatic approach to understanding. The CRM Handbook: A Business Guide to Customer Relationship Management. Front Cover · Jill Dyché. Addison-Wesley Professional, Aug 9, The Crm Handbook. Front Cover. Jill Dyche. Pearson Education, Limited The CRM Handbook: A Business Guide to Customer Relationship Management · Jill.
|Published (Last):||4 January 2015|
|PDF File Size:||11.71 Mb|
|ePub File Size:||12.30 Mb|
|Price:||Free* [*Free Regsitration Required]|
It gives a good definition of CRM functionality but also gandbook detailed guidance of how to approach CRM in your organization. Signed out You have successfully signed out and will be required to sign back in should you need to download more resources.
As such, there will be multiple winners and losers as the marketplace places some large and strategic bets on this technology.
Dyché, CRM Handbook, The: A Business Guide to Customer Relationship Management | Pearson
I shudder to think at the dollars that have been wasted over the years on CRM projects and how much will be wasted in the future by executives who won’t read The CRM Handbook. Business Issues Computer Science. Jill did a very good job of covering all subject areas on the different topics of CRM. Lots of great, short real life business examples provided from dyche’s extensive consulting engagements.
CRM Handbook, The: A Business Guide to Customer Relationship Management
The book can be used as an educational tool, reference guide, and resource for short-listing technologies to evaluate. Terms were well explained so that someone with no prior CRM experience could easily understand the text. My library Help Advanced Book Search. This product is part of the following series. It goes beyond the hype of the acronym and dives into the real issues that a company needs to consider before implementing a CRM solution.
Series This product is part of the following series.
That’s the challenge and the sole goal of Customer Relationship Management. If you’re interested in creating a cost-saving package for your students, contact your Pearson rep. Students, buy or rent this eText.
To compete in today’s competitive marketplace, customer focus is no longer simply nice to have—it’s a fundamental mandate. Sign In We’re sorry!
The Crm Handbook – Jill Dyche – Google Books
The insights she provides allowed me to focus on the strategic issues planning an enterprise-wide, customer-focused solution.
Pearson offers special pricing when you package your text handgook other student resources. About the Author s. The insights she provides allowed me to focus on the strategic issues planning an enterprise-wide, customer-focused solution.
This book is written for those who are time-constrained and quick on the uptake–everyone from the CEO to the marketers and technologists who dyyche evaluate, implement, and benefit from CRM initiatives. Terms were well explained so that someone with no prior CRM experience could easily understand the text. Jill provides acomprehensive, practical, and easy to understand view of CRM and shows you how to successfully implement an enterprise customer-focused solution.
Maintaining a Customer Focus: Sign Up Already have an access code? Jill provides acomprehensive, practical, and easy to understand view of CRM and shows you how to successfully implement an enterprise customer-focused solution. We dydhe recognize your username or password. Instructor resource file download The work is protected by local and international copyright laws and is provided solely for the use of instructors in teaching their courses and assessing student learning.
Click on a series title to see the full list of products in the series.
The various jil, CRM plays in business, and why it’s more important than ever The range of CRM applications and uses, from sales force automation to campaign management to e-CRM and beyond The context of some of the popular CRM buzzwords The differences between CRM and business intelligence, and why they’re symbiotic Why the customer-relationship failure rate is so high, and how to avoid becoming another CRM statistic Case studies of visionary companies jlil done CRM the right way “We read this book at a time when we were relooking crn our customer information strategy.
Table of Contents Acknowledgments. The reader will be rewarded with advice drawn from real-world experience–both successes and failures.
Addison-Wesley Information Technology Series. Then you need to read this book! She is a good communicator! Too few authors level with readers about pitfalls! Those needs will evolve, of course, but companies will always need the basics that have been discussed.
I shudder to think at the dollars that have been wasted over the years on CRM projects and how much will be wasted in the future by executives who won’t read The CRM Handbook. Then you need to read this book!