Is design like art? Often said to be subjective and objective? Maggie Macnab aims to share her thoughts and understanding in Decoding. 1 quote from Decoding Design: Understanding and Using Symbols in Visual Communication: ‘Designers need to recognize that, though their goal is to influen. . Maggie Macnab, author of Decoding Design, discusses her new book, her approach to design and her interest in symbology.

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Macnab illustrates this phenomenon with beautiful accompanying photography of nautilus shells, seed clusters and plant cross-sections. Username Password Forgot password? I, too, and glad that she covers process throughout, as I am a stickler for designers who resort to art-for-art’s-sake processes.

Author Maggie Macnab Discusses Using Symbols in Design

Any observer, however, who goes looking around in the world for the ratio of 3: Do you have any advice for designers? So please do not mistake my commentary as advancing any doomsday views. Well researched, well designed, well referenced, and with hundreds of visual entry-points for the reader, it successfully achieves its claim–a must-buy for design students and visual communication practitioners–even the best-read in our field are sure to learn and benefit from it.

I sometimes start with a list of words to organize specifics about the client, and then decodinb thinking about what visual opportunities there might be to combine them with an appropriate pattern or symbol. When this information is appropriately matched to client and integrated with information specific to them, you have a powerful and immediate piece of visual communication.

Macnab also shares her own maggje other designers thoughts and process about the logos and other designs within the pages. Customers who viewed this item also viewed.

Meaning that may not be obvious at first, yet is often archetypical and resonates deep within our being. Decoding Design reveals how common symbols and shapes – like circles, squares and triangles – resonate at a gut level and can lend greater meaning to a design.


Anyone who’s perused graphic design books in libraries or even read any of my reviews will know that most books on design largely ignore “process. But one can’t rule out any possibility with regard to the unknown because it hasn’t happened yet.

Decoding Design Quotes by Maggie Macnab

I like the basic premise and overall design of this book; however, I found the New Age-y, attribution-free, pseudo-science style of the actual writing to be distracting to the point of irritation. But, it’s a help in expressing our ideas, not generating them. Get to Know Us.

The human condition makes us see giraffes in the clouds, Jesus burnt into our toast, and buy into malarkey like astrology and numerology. In my original, I wrote bosun instead of boson, the former being nautical shorthand for boatswain, and I come from a naval family, so I apologize for the hasty typing. The scientific sidebars are all profoundly interesting, and the discussions of the technical theory behind them are accurate and enlightening.

Customers who bought this item also bought. She pulls back the veil over several logos and other designs to reveal the hidden meaning just below the surface. That said, some pundits and even a few scientists have postulated that the tiny black holes that might be created when particles collide in this enormous underground atomic racetrack might not fade away as quickly as predicted, which may pose a very unlikely, but still paranoia inducing risk to mankind.

Decoding Design addresses shape and form numerically, but it also does a lot more, and that’s why, as someone who does know something about number theory as opposed to numerologyMaggie Macnab’s book is both wonderfully fascinating and endlessly frustrating. K Reset Password Please enter your email and we will send an email to reset your password. SinceMaggie Macnab has been creating symbols, visual metaphors and conceptual design for a wide range of clients.

I’d like to read this book on Kindle Don’t have a Kindle? In fact, several theories already exist, including multidimensional vibrating strings and branes that form the constituent particles of our universe, even though we only exist in three dimensions, plus time. Don’t listen to me on the matter.


Graphic Design Thinking Design Briefs. Logo design is particularly difficult because you are tasked with refining sometimes very complex information to its most essential bits.

How do you typically approach your own design projects? But, over the years, our profession’s standing has eroded. The graphic design content, however, is rather exceptional. These shapes have found their way into human design since the beginning of our time because they tell an eternal tale in a glimpse, and their structure instructs about our connection to the universe.

Book Review: Decoding Design, by Maggie Macnab – Core77

AmazonGlobal Ship Orders Internationally. Our inventiveness—our ability to think, understand and create—propels our species forward. Goodreads is the world’s largest site for readers with over 50 million reviews.

Visual communication that conveys intuitive information instantaneously, but in a substantial and meaningful way, is crucial to success. Through it all, she weaves together a persuasive narrative to support her rubric that what sets humans apart from other mammals is our ability “to understand how basic patterns connect, allowing us to alter our experience Read, highlight, and take notes, across web, tablet, and phone.

Explore the Home Gift Guide. Maggie Macnab’s Decoding Design applies the science of mathematics to design elements of typography and graphics, so it should totally be up my alley. SinceMaggie Macnab has been creating symbols, visual metaphors and conceptual design for a wide range of clients.