Heidy Rehman. Founder of Rose & Willard. View Full Bio. Trading Places: From Citi Group To Start-Up Interviews. Trading Places: From Citi Group To Start-Up. Heidy Rehman is the Founder & CEO of feminist fashion label, Rose & Willard. Prior to setting up her company she had a long corporate career in finance. Heidy . Heidy Rehman couldn’t find reasonably priced, ethically produced professional attire for women that suited her tastes. Instead of settling for.

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Prior to setting up her company she had a long corporate career in finance. The tide has already turned ….

She is a valued team member and it would be wrong to risk losing her simply because she has family commitments. I approached all these charities as what they do resonates strongly with our ethics. Also I would suggest having any conversation in a relatively formal setting, i.

Designer Brands Charging for Advertising NOT Quality – Look at the Label With fast fashion brands, most customers assume their cheap clothes are a direct reflection of low-cost manufacturing. If the visual portrayal of our gender is so proscribed then perhaps it is no wonder that so many women experience ‘Imposter Syndrome’ – a belief of being unworthy. We would choose real women. When Is a Model Not a Model? I suspect she’s done a bit of both but more of the latter.

For the most part multinational luxury brands no longer produce in traditional, heritage markets. Fashion Industry Heavyweights Can Discourage the Use of Ultra-Thin Models As the owner of a womenswear brand one of the most important decisions I have to make is the choice of model for our marketing campaigns. Always avoid having off-the-cuff discussions where there is a grievance or issue you want to have addressed.


When I set up my company I decided that I would create a flat, open structure for everyone — no hierarchies.

About Advertise with Lip! Many have now opted to source from lower-cost, large-scale manufacturing.

Heidy Rehman on feminist fashion

That is exactly how we want them to feel. I believe that the quality of our product and our ambition of Doing The Right Thing would resonate strongly with the achieving women we aim to reach out to.

That’s because the environment directly affects the customer, and any children they have or intend to have. This means not only keeping women in work but in jobs that add value.

I believe as more women enter and stay in the workforce, they will develop a stronger lobbying voice which will compel corporates to create more flexible working for those with families. Rather I wanted able, hungry people who were willing and beidy to demonstrate their capability. Every one of my staff is paid.

It is simply the right thing to do.


We are also looking to work with the Armed Forces charities out of respect for those willing to lay down their lives for us.

And rebman only would they be non-models but, if we were to show their faces, then we would tell their stories and celebrate their achievements. I was at a crossroads and change was beckoning. It just took a while to decide what exactly that was going to be. I also made incentives clear and real.


interview with heidy rehman, founder of rose & willard | lip magazine

So perhaps present the grievance and deliver the answer. The journey so far has been challenging but fun. Its tightly woven fibres can make it difficult to clean and, in particular, to remove odours which can cling and quickly become indelible. With women then accounting for higher numbers of graduates, inevitably, this will lead to higher participation rates rehan women in the workforce.

As a woman, I often found that I had to prove myself much more than my male contemporaries. The creative side was accomplished by hiring people with rehhman expertise. Notify me of new posts by email.

Heidy Rehman

I was at a crossroads in my life and so took the leap. This runs in tandem with codes of conduct to which we are committed.

Looking back the decision to set up a womenswear brand seemed inevitable given my frustration at not being dehman to find the clothes I wanted and needed to wear in my professional life.