Langkawi Island, Malaysia, tourism development, tourism area life cycle launched the Langkawi Tourism Blueprint, which aims to position the island. Langkawi Island always recorded the positive growth and the next development will continues in more intensive phase after Langkawi. Tourism Blueprint. Challenges. Current Scenario. Achievements. Langkawi Tourism Blueprint Accolades. Benchmarking. Langkawi. Tourism. Sustainable.
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Langkawi does in fact have a lot to offer. And having a tourism plan is undoubtedly the right move as it gets all stakeholders headed in the same direction. However, after having read through the document it appears to be a little too introspective.
This is a key point the blueprint does not address. For example, Phuket is located along the same coastline km north of Langkawi. In the mind of global travelers the distance between Phuket and Langkawi is negligible.
Langkawi Development Authority – BACKGROUND
How does Langkawi position itself against an immediate neighbor with so much pulling power? Not just in marketing aspects but bluepribt so in destination development. The initiatives in Pantai Cenang to improve environment management and waterfront re-development are great. If a country can be anchored by a capital city should a resort island not have a vibrant resort town?
How diverse is the ownership beach front land in Langkawi? This is one of the deciding factors that gets little mention in tourism destination development.
Langkawi sets sights on 3.8 million tourist arrivals
If potential development land, is either monopolized by one entity or by a few tight hands — government or large corporate entity — with no tourism development interest, quick destination development will not happen. But conversely, it can happen very quickly as well if there is concerted interest and leadership in developing the destination.
But can you see that unless the existing land ownership structure is broad based it will not encourage outside participation which provides the destination with variety and options? On a purely speculative basis my sense is that the waterfront land in Langkawi bluepfint held in few hands and a lot of that land is zoned as indigenous reserve land.
Langkawi sets sights on million tourist arrivals: Travel Weekly Asia
The limited number of recent new projects points to this as a possible conclusion. At least three projects have been recently announced — Teluk Datai by Destination Resort Holdings, toursm unit of Malaysian sovereign wealth fund Khazanah and Tradewinds, a publicly listed Malaysian hotel owner.
If a tight and narrow land ownership structure is indeed the case it does mean a less spontaneous and moderate pace of resort development taking place. Langkawi has an excellent chance of becoming one of the regions top islands particularly now that Bali is faced with planning and environmental llangkawi and Phuket arrivals hitting the ceiling with airport constraints.
But in order to capture a larger slice of this market, will Langkawi adopt a more comprehensive view of tourism development that also considers the regional competitive environment as well as an appreciation of how a vibrant resort town fits into the larger tourism picture? Please leave this field empty.
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