Meet sweetgreen the next chipotle

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meet sweetgreen the next chipotle

first store in the Midwest, Sweetgreen had to develop a new farm supply and Chipotle stopped selling pork carnitas in many of its restaurants last year nervous at first that the farm would not be able to meet Sweetgreen's. Meet Sweetgreen -- the 'next Chipotle'. By Heather Long July 10, PM ET. When Americans line up for salad, you know there must be something. Enter Sweetgreen, the affordable restaurant with countless healthy options. Dubbed by CNN as the 'Next Chipotle' due to its "fast casual" atmosphere and.

meet sweetgreen the next chipotle

These cities have the world's most expensive beer Sweetgreen worker savors employment Early success: Sweetgreen has 31 restaurants so far with locations in D.

They plan to open in San Francisco soon and are looking at other cities. Sweetgreen already has over 61, Instagram. By comparison, Chipotle has more thanInstagram followers, but it also has over 1, locations.

meet sweetgreen the next chipotle

Sweetgreen is being called the "next Chipotle" because of its cult following and financial success. Sweetgreen declined to disclose its sales or whether it is profitable yet, but its backers include T.

Case kept noticing lines outside a Sweetgreen restaurant on his drive home from work in D. He stopped to check it out and has been a regular ever since.

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General Mills says it will switch to cage-free eggs "Sweetgreen has the opportunity to be a cultural phenomenon," says Case, who has invested personally in the chain as well as through his investment company Revolution. Sweetgreen does a lot more than salad.

meet sweetgreen the next chipotle

The company describes itself as a "culinary lifestyle brand. You can have a major music festival that is still good for you and good for the planet.


You can have a business that makes money and gives back to the community. They met as students at Georgetown University.

meet sweetgreen the next chipotle

Walking into a Sweetgreen restaurant feels distinctly different than most fast food chains. Employees are dressed in shirts that say "passion and purpose.

They take wood from old barns or bowling alleys, for example, and make it into tables. The first Sweetgreen restaurant opened in an old burger joint in Washington D. Staff are very friendly. The brand has a "sweet touch" philosophy where everyone on the serving team is encouraged to make somebody's day. We take your salad and move along with you. We're interacting with you and trying to make you a little happier," says Ryan Jackson, 26, who works at the Connecticut Avenue store in D.

Jackson applied to work at Sweetgreen after eating there several times and loving it, especially the Caesar salad. Magazine announced its pick for Company of the Year on Tuesday, November The secret sauce of Sweetgreen is that there is no secret sauce. In fact, the only thing secret about the healthy fast-casual chain is its revenue.

Meet Sweetgreen -- the 'next Chipotle'

At Sweetgreen, food sourcing and preparation are fully transparent. Ingredients arrive fresh each morning from local growers and other trusted partners, who are listed on a chalkboard. Customers watch kitchen staff deftly chop cheese, kale, and cauliflower behind panes of glass. Long lines snake fast and frictionless past a garden's worth of produce and proteins, as employees assemble customized medleys in biodegradable bowls.

The business is so focused on controlling its own ingredients that this year it ditched Sriracha, "because we want to make most everything that we can from scratch," says co-founder Nathaniel Ru. Now, red pepper flakes bring the heat. Today the chain is 64 restaurants strong, with 25 opening in Headquarters moved this year to Los Angeles, "because we wanted to recreate what we did on the East Coast with our culture and values from the ground up," says Ru.