23 Confessions Of A Former Abercrombie And Fitch Employee | Thought Catalog
Abercrombie & Fitch, the retailer for teens best known for its surf-inspired togs and floppy hats during those trends' first (s) and second (early s) waves . . intense than ever as digital disruption threatens traditional media's business model. Every contribution, big or small, will help us reach it. A paragon of all-American preppiness, in its heyday Abercrombie & Fitch defined a very particular aesthetic of sporty but hedonistic college life. The 90s-Eurodance-meets-gay-bar soundtrack consists of about 15 songs, and is Employees — referred to hilariously as 'models' — were sorted by appearance into . 10 “Trendy” Items Girls Wore in the Early s.
Some experts argue the retailer's focus on exclusivity has caused it to fall out of fashion with its target market.
Bigger and higher volume stores have a "Full Time Stock" who trains Impact associates, processes shipment, maintains stock room standards, and can act as a manager if the store is short on management staffing.
The store manager and assistant managers are responsible for forms, lighting, photo marketing, fragrance presentations and to ensure models comply with the "look policy".
What It Was REALLY Like Working As an Abercrombie 'Model'
There is heavy promotion of "Premium Jeans". In earlythe company introduced a leather handbag collection inspired by designs from Ruehl. Its prices are recognized as the highest in the youth-clothing industry. Retail analyst Chris Boring warns that the company's brands are a "little more susceptible" should recession hit, because their specialties are premium-priced goods rather than necessities.
23 Confessions Of A Former Abercrombie And Fitch Employee
Women's fragrances have included 8, Perfume 41, Wakely, and Perfume 1. Fierce and 8 are the most heavily marketed fragrances, as they are the signature scents of the brand overall.
The company discontinued the designs and apologized after a boycott started by an Asian American student group at Stanford University. The underwear included phrases like "Eye Candy" and "Wink Wink" printed on the front.
The first incident involved a shirt featuring the phrase, "It's All Relative in West Virginia," a jab at alleged incestuous relationships in rural America. West Virginia Governor Bob Wise spoke out against the company for depicting "an unfounded, negative stereotype of West Virginia", but the shirts were not removed. Sorrentino's association with our brand could cause significant damage to our image.
You Know The Deal. Working in retail never appealed to me, but I needed the extra money. With that, she crossed off something on her clipboard and pranced off.
I returned on Saturday to find myself sitting in the store's lounge area with a group of people, men and women, around my age. We all looked alike. We could have been related.
The other thing that separated me from the other girls was that their hair was pin straight, and mine with thick and very curly. The manager introduced herself to us and got right into what was expected of us going forward.
There was no interview process. She didn't know anything about me. She didn't know that I hated retail, that I wasn't the best "people person" and that I didn't always dress head to toe in their brand.
She didn't know my availability, which would be limited because I was taking 21 college credits that semester, or that I would have to quit in five months when summer arrived because I babysat for a family full-time.
The Second Coming of Abercrombie & Fitch
She didn't know if I had drug problem I don't. All she knew about me, and the others, was our outward appearances. We were each handed a pamphlet, the cover adorned with a shirtless man. She went over the fact that we weren't called "representatives" or "sales associates," we were to be called "models. She talked to the girls and explained we could not ever don fake nails or painted nails in generalheavy eyeliner or colored lipstick.
We couldn't wear black Flip-flops could be worn year-round, but she rambled off a long list of shoes we couldn't wear when working. I cannot recall a single time in which an employee actually went to the stock room, looked for something in earnest, and returned to the store floor with an actual answer.
Most of the non-English speaking workers in the stock room were on staff for a rolling schedule and would work upwards of 12 hours a day. Technically we were given breaks, but were always encouraged by our shift managers to stay as close to the store as possible and not take more than 15 minutes to eat our lunch.
If there was a heavy rush during normal lunch hours, we simply would not be given a break that day.Abercrombie & Fitch Summer 2000
Because of the terrible lighting in the stores, customers would often purchase things with stains, tears, or other signs of damage on them, only to bring them right back when they got out into a decent amount of lighting.
The goal was to refuse their return under the pretext that they had caused the stain themselves. At least at our location, the already negligible employee discount did not extend to Hollister or the now defunct Ruehl, despite all being part of the same company.
Any employee who gained a significant amount of weight was fired, with little explanation. Very few employees lasted more than six months, given how awful the overall attitude of the workplace was.