Selling food past its best-before date: Company discovers new market
Have questions or concerns as a buyer? are perfectly good food that fall short of cosmetic requirements, are short-dated, have minor labeling issues, etc. I met the man behind Approved Food, the largest retailer of Approved Food is the UK's largest online retailer of short-dated and residual stock food reduce food waste and save money', I recommended buying short-dated. consumers know what they are buying; labels are truthful; food products comply with This date code applies to highly perishable foods which could become a food safety risk over short time periods (such as cooked meat, pre-packed It is illegal for businesses to sell food at any time after its use by date, or to alter the.
But many manufactures were concerned about compromising the reputation of their brands by allowing products to be sold at discounted prices or with damaged packaging. So when he joined the company two years ago to help formalise the business, Bester, who has a background in marketing and advertising, started to tackle this problem. Firstly, he told manufacturers, all Foodies stores would be located far away from formal retail centres, so that these discounted products did not compete with those sold full-price in established supermarkets.
Secondly, Foodies agreed to promote products, not brands — advertising, for example, tomato sauce in general rather than a particular make, unless granted permission from the manufacturer.
Date Labelling on Pre-packaged Foods
Thirdly, Foodies places a limit on how much of each product an individual can buy, to prevent wholesalers from reselling the food. Foodies also repackages a lot of products, or strips the brand label from the original packaging. It then prints its own label containing all the necessary nutritional information. Targeting price sensitive, not just low-income Foodies products are on average half the price of those sold at traditional retailers, and Bester estimates that the company has about 12, customers a month, many of whom are pensioners.
He notes it is a misconception that his customers are only within the low-income segment. The poorest consumers, he explained, are more likely to avoid products with damaged packaging, as they cannot afford to risk a product that might be inferior.
Frequently Asked Questions for Buyers | FoodMaven
Bester is also trying to educate consumers about best-before dates and how they can lead to wasting good food, but says that it is difficult.
For many, the idea of food beyond a best-before date is off-putting. Packaging dates "Packaged on" dates are similar to "best-before" date but are used on retail-packed foods with a durable life date of 90 days or less, and must be accompanied by durable life information either on the label or on a poster next to the food.
The durable life information can be expressed several ways, for example, the number of days a product will retain its freshness, or a best-before date. Together, the "packaged on" date and durable life information tell consumers about the anticipated amount of time that an unopened food product will retain its quality and freshness.
Expiration date An expiration date is not the same as a best-before date.
Expiration dates are required only on certain foods that have strict compositional and nutritional specifications which might not be met after the expiration date. Expiration dates must be used on the following products: Food should not be bought, sold or eaten if the expiration date has passed. It should be discarded.
Other date markings The Food and Drug Regulations state the terms "use by" and "employez avant" may replace "best before" for prepackaged fresh yeast only. It must be presented in the same form and manner as the best-before date. Other voluntary date marking systems may be useful to consumers.