Relationship between event management and public relations

Role of Public Relations in Event Planning

relationship between event management and public relations

In the world of public relations, a planned event is the stage where a business This often means managing, controlling, and influencing multiple aspects of the event. relationships with our target audience, the media, and stakeholders. include all of these tasks that we were able to divide among us. Companies and non-profit organizations host events to promote an Public relations for event planning can make the difference between a. beneficial relationships between organizations and their publics. Yes, there is a need for marketing and PR in event management, but it is.

Event management and public relations

In such a large menu of career options it become very difficult for the students to choose from. One of the most exciting career options available is Mass Communication. This is a creative and enthralling career option attracting the youth in large numbers. Though this field has been a great influence since ages, in recent times a career in mass communication and jobs coming under this field have gained a professional touch.

relationship between event management and public relations

One of the two main branches of mass communication that have attracted many into this field is: Career in event management A glamorous and thrilling career option. It not only involves the creative aspect, but also a broad vision and planning. One has to keep in mind the budget of the audience involved in setting up of the event.

relationship between event management and public relations

One of the major pre-requisites for this job is to have good leadership qualities. Since, event management is a group work; one should be open to take ideas from every member of the group.

relationship between event management and public relations

Many degrees and diplomas are available for event management. Ideally, the press is most likely to attend your event, make sure you have prepared a detailed press release and have pitched them appropriately.

relationship between event management and public relations

Some basics like hiring a photographer, having media registration desk, card bowl, coordinating for smooth media travel, media and radio tie — ups and more should all be a part of the plan. Facebook, Instagram, LinkedIn, Twitter are the favourite social media platforms where majority of audience could be found. Posting daily teasers on these to get customers, friends of friends and followers interested in the event.

It’s My Party: The Role of Public Relations in Event Planning | Outlook Blog

Integrated communications agencies which cater to services from PR to Digital Media Marketing could be the answer to all your worries here. Make sure your social media marketing is potent.

  • It’s My Party: The Role of Public Relations in Event Planning

It is imperative to use all communication tools and channels judicially in order to get the maximum results. Make sure you have efficiently delivered the deadlines and explained the roles and responsibilities to keep your event organised. It is important to have a detailed event checklist to start planning in advance all the activities with exact timelines leading to the date of the event.

Further, you can prepare a weekly status report on the event to make sure you can document and track your event for future need.

Event Public Relations 101

They have to be on their toes, follow up with the media attendees to ensure the desired coverage for the event. They also should prepare a post event report which clearly highlights the return on investment of the event by highlighting the results and achievements.