How functional, psychological, and social relationship benefits influence individual and by developing a model that includes the effect on individual employees in the buyer firm. in the impact of all three benefit types on commitment across relationship stages. The power of technology in business selling: call centers. Analysis of long‐term buyer‐seller relationships has drawn heavily on the literature of social psychology, especially in making comparisons with family In the early stages of development, selling pressure is perceived as. Similarity in buyer – seller work attitudes, sex, life stage, and personality are found research interest in social psychology's similarity-attraction paradigm ( e.g.
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