Corporate relationship manager wikipedia encyclopedia

Business development - Wikipedia

corporate relationship manager wikipedia encyclopedia

Look up CRM in Wiktionary, the free dictionary. CRM may refer to: Contents. 1 Publications; 2 Science and healthcare; 3 Institutions and companies; 4 Business and management Customer relationship management, processes implemented to manage a company's interactions with customers and prospects; Courtesy. A business manager drives the work of others in order to run a major business efficiently and make a large profit. They should have working knowledge of the following areas, and may be a specialist in one or more, such as finance, marketing or public relations. Business manager. From Wikipedia, the free encyclopedia. From Wikipedia, the free encyclopedia. Jump to navigation Jump to search. Business relations are connections between stakeholders in the process of businesses, such as employer–employee relationships, managers as well as outsourced business partners.

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Overview[ edit ] Relationship management is not an entirely new concept. In fact, it has taken on many forms that address specific organizational constituencies customers, channel partners, specialized service providers, employees, suppliers, etc.

corporate relationship manager wikipedia encyclopedia

The most obvious form is CRM customer relationship managementwhich focuses on improving top-line growth by maximizing an organization's ability to identify sales and business opportunities with its customers.

CRM's little brother PRM partner relationship managementfocuses on optimizing opportunity and downstream order management for an organization's channel partners e.

CISCO and its partner lead and referral management process On the back end, we have ERP enterprise resource planning to manage internal operations including manufacturing, finance, HR, sales and distribution, etc.

corporate relationship manager wikipedia encyclopedia

Specialized HRM human resource management solutions exist to manage employee benefits, collective agreements, performance reviews and so forth. Making the links in a business network However, according to Galbreath"for the most part CRM, human resources management HRMenterprise resource planning ERPsupply chain management SCMpartner relationship management PRM and similar programs have paid very little attention to the relationships that underpin those processes, or to the intangible — relationship — assets embedded in them.

Business development

Galbreath suggests that enterprise relationship management is a process that harmonizes and synergiezes different organizational relationships to realize targeted business benefits and goal. This return is 50 percent more than the average return on investment that the companies produced overall.

corporate relationship manager wikipedia encyclopedia

Inventory levels reduced by as much as 50 percent. With loyalty established internally in the organization and the employer aims and directs constant communication, the employer will form a strong relationship and bond between the employees and organizations; allowing them to feel more attached and sense commitment.

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This will result in a more motivated group of employees that will deliver high-quality services which is one of the key characteristics of " social exchange ".

Delivering high quality services is essential as it allows organizations to gain customer satisfaction which gives a positive impact on the firm as customer satisfaction boosts customer loyalty and future behaviors. Customers become less concerned and sensitive towards prices as by being satisfied they tend to pay and tolerate such an increase in prices which in the long-term establishes a positive reputation as well as increasing the economic performance of the firm.

Therefore, loyalty is essential in order to gain a strong employee relationship which can link to having a better customer loyalty, with time resulting in a more organized business that has a good flow of communication both internally and externally. Communication and Its Effect On Business Relations[ edit ] Communication contact plays an important role in re-shaping the internal and external management in the organization.

Communication cooperation internally can encourage " processes, strategies, activities, policies and programs" to be developed which enforce information and communication systems. Furthermore, establishing good communications at the beginning of the business between the employees, will provide the business with a positive reputation in the industry towards its rivalries and competitors in the market.

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Therefore, this could be constructed though the use of effective training programs and measurement systems. Focusing on the internal aspect of communications, will allow external networks to trust the business by having the right perspective on the processes which may occur.

This is due to the fact that communication is vital to sustain, especially when partnering with another company; whether its through merging or just joining a particular project. Therefore, the ability of associating with the right businesses is relevant in order to keep the company more innovative; as networks allow for " an effective transfer of information".

An example is an entrepreneurial designer who used his personal connections in the industry to seek a potential supplier in China to continue developing his new business plan. Moreover, communication links with relationship marketing perfectly as both focus towards activities directed as establishing, developing and maintaining successful exchanges with customers and other constituents.

Morgan and Hunt On the other hand, even though communication is a key concept to any business. Organizations should not fully depend on establishing only a few relations and shutting down others that may be beneficial, due to the fact that networking and developing relationships should not have limits.